Tokyo 3D billboards have gained widespread attention online, and you’ve likely heard about them. These outstanding examples of 3D advertising not only captivate local residents but also draw numerous tourists.
So how do Tokyo 3D billboards achieve such high visibility and deliver such stunning visual effects? Let’s explore this in detail.
What Is Tokyo 3D Billboard?
Tokyo 3D billboards are a form of advertising created using high-resolution LED displays to produce a three-dimensional effect. Achieving this visual impact requires not only 3D LED display technology, but also the integration of specialized 3D content.
By breaking away from the aesthetic fatigue of traditional flat advertisements, these unique 3D billboards offer a more innovative and captivating advertising format.
They not only instantly grab attention but also deliver unexpected promotional impact, significantly boosting visibility.
How Does Tokyo 3D Billboard Work?
Operationally, Tokyo 3D billboards utilize high-quality LED display technology. These LED screens typically form an “L” shape, creating angles that produce more realistic 3D effects.
Combined with high-definition, smooth 3D content and the principle that each eye perceives distinct images, they ultimately deliver a naked-eye 3D visual experience.
Why is the Tokyo 3D Billboard Popular?
Tokyo 3D billboards enjoy widespread popularity both domestically and internationally for several reasons:
Innovative Technology
Technologically, these billboards employ advanced 3D LED display technology. While delivering immersive 3D visual experiences, they also offer significant improvements in resolution, brightness, and refresh rate.
These screens ensure clear visibility even under intense daylight conditions. With high refresh rates, they maintain lifelike visual quality even when captured by cameras.
Creative Content
The 3D materials used in Tokyo 3D billboards are exceptionally creative. Whether showcasing small animals or branded footwear, they vividly highlight each subject’s characteristics.
The content is often ingeniously designed with strong visual impact, effectively capturing pedestrians’ attention.
Impact
When captured by passersby and shared online, Tokyo 3D billboards generate significant internet buzz. Viral shares and media coverage not only amplify their visibility but also serve as cultural ambassadors.
A series of culturally resonant content have struck a chord with netizens worldwide.
Prime Location
Another key factor in Tokyo 3D billboards’ popularity is their exceptional geographical placement, typically situated in areas with extremely high foot traffic. These bustling districts attract tourists from around the globe, generating substantial crowds.
The billboards capitalize on this dense pedestrian flow, further fueling their popularity through tourist engagement.
13 Notable Examples of Tokyo 3D Billboards
After exploring the details of Tokyo 3D billboards, let’s examine 13 representative examples of outstanding advertisements:
Shinjuku Cat 3D Billboard
Shinjuku’s cat 3D billboard plays a few seconds of video featuring a calico cat at the top of every hour. This cat engages in different activities throughout the day—dozing off, grooming itself, or casually observing passersby.
The display begins each morning with the cat waking sleepily and concludes at night when it settles into sleep, at which point the screen shuts off precisely. The animation is remarkably lifelike and authentic.
Shinjuku RTFKT × NIKE 3D Billboard
This collaborative billboard by RTFKT and NIKE showcases creative video content to convey the design philosophy behind various colorway sneakers. A 60-second video presents ten distinct colorways of the new Air Force 1 series.
Shibuya Giant Dog 3D Billboard
Unlike typical curved 3D billboards, this one utilizes eight screens operating simultaneously. Each screen spans 420 square meters, totaling approximately 1,235 square meters—equivalent to three basketball courts.
The Akita dog on the screens deftly navigates between displays, catches a frisbee, and finally leaps into a clock face displaying the time.
Shibuya Panda 3D Billboard
Located in the bustling Shibuya district, this panda 3D billboard captivates passersby with its adorable animations: the panda sometimes sits eating bamboo, rocks on a wooden horse, or peeks out playfully.
Tokyo Lion 3D Billboard
This 3D billboard in the eastern part of the city displays a lifelike lion whose roar shatters the screen before leaping out, delivering a powerful visual impact. The design skillfully captures the lion’s essence, making it appear as though it might truly emerge from the screen.
Harajuku Animal 3D Billboard
Situated at the intersection of Takeshita Street and Meiji Street in Harajuku, this 3D billboard displays a video of a kitten playing with a balloon that nearly falls. A puppy grabs the kitten, then a bird appears carrying the balloon.
The cat and dog chase after the bird, perfectly capturing their playful and curious nature. Finally, as the curtain closes, a donkey appears and pulls the balloon back.
Shinjuku Nike Air Max Day 3D Billboard
March 26th is Nike’s Air Max Day, and this 3D billboard was created to celebrate its 35th anniversary. The video begins with an orange shoe box, then displays various colorways of Air Max sneakers, concluding with a kitten’s paw taking the shoe box away.
It not only showcases Nike’s brand identity but also incorporates Shinjuku’s famous cat theme.
Shinjuku Cat Meets Ghost “Sadako” 3D Billboard
This Shinjuku 3D billboard drew crowds of onlookers and photographers with its scene of a cat interacting with Sadako, the infamous ghost from Japanese horror films.
In the ad, Sadako suddenly appears beside a cat, which playfully swipes at her with its paw. Startled, Sadako retreats before reappearing. The cat’s adorable antics soften Sadako’s terrifying image, eliciting laughter from passersby. This blend of humor and horror has gone viral online.
Shinjuku Pudding Dog 3D Billboard
Sanrio’s beloved Pudding Dog character made a special appearance on a Shinjuku 3D billboard. The billboard depicted Pudding Dog falling from the ceiling and interacting with passersby. When bowing, its hat nearly fell off the screen.
This series of comical and adorable antics delighted fans and had pedestrians in stitches.
Shinjuku’s New Cat 3D Billboard
This updated cat-themed 3D billboard in Shinjuku features a sleepy gray kitten waking up, sniffing a delicious scent, and leaping out to catch a fish.
After successfully grabbing it, the proud cat dances triumphantly—only for the fish to slip away, prompting the kitten to leap back out in pursuit. Combining a whimsical narrative with 3D effects, the kitten’s adorable antics draw pedestrians to stop and watch.
Shinjuku imma × Lenovo 3D Billboard
On Shinjuku’s streets, virtual influencer imma collaborated with Lenovo to create a stunning 3D billboard campaign.
As the spokesperson for Lenovo’s lightweight YOGA laptop series, imma enthusiastically waves and interacts with viewers, showcasing the YOGA lineup. This partnership between Lenovo and imma achieved remarkable advertising impact.
Shinjuku Louis Vuitton × Yayoi Kusama 3D Transformation Billboard
Louis Vuitton and Yayoi Kusama unveiled a stunning 3D transformation billboard on Shinjuku’s streets.
The display begins with an iconic polka-dot Louis Vuitton trunk, followed by three emerging pumpkins. The central pumpkin slowly rotates to reveal Yayoi Kusama’s head. This fusion of fashion and abstraction showcases rich imagination and artistic flair.
Shinjuku Apex Legends 3D Billboard
This Shinjuku Apex Legends 3D billboard celebrates the launch of Season 16. Its stunning visuals bring in-game characters to life in the real world, capturing fans’ attention and delivering an exhilarating experience.
Can You Create Your Own 3D Billboard?
Having detailed Tokyo 3D billboards with numerous exemplary cases, you may now aspire to craft your own.
As 3D billboards are custom-made products influenced by screen size and usage environments, consult our professional customer service team at HOLA LED Manufacturer. We’ll assist you in designing a bespoke 3D billboard tailored to your needs.
Conclusion
Tokyo 3D billboards not only pioneer future advertising trends but also open new promotional avenues for advertisers. 3D billboards will shine brightly in the advertising industry, and leveraging this innovative technology promises unexpected surprises.
Frequently Asked Questions
How much does it cost to create a 3D billboard?
As mentioned earlier, creating a 3D billboard requires a 3D LED display tailored to your needs. Since selecting the appropriate display involves customization, pricing is subject to variation.
Do Tokyo 3D billboards represent the future trend?
The popularity of Tokyo 3D billboards speaks volumes. The commercial value they deliver has already established the future direction of the advertising industry.
What is the lifespan of these 3D billboards?
The operational lifespan of 3D billboards is unpredictable.
While 3D LED displays typically have an average lifespan of around 100,000 hours, outdoor installations face varying environmental factors and weather conditions, which can significantly impact the display’s durability.
