New York Times Square 3D billboards showcase some of the world’s most iconic advertising campaigns.
Here, we witness a dazzling array of ingeniously crafted 3D displays that captivate audiences from New York and across the globe with their unique allure. Let’s delve deeper into:
Times Square 3D Billboard Overview
Times Square 3D Billboard Location: A block in Manhattan, New York City, USA, situated at the intersection of Old Broadway, Seventh Avenue, and 42nd Street.
Delve deeper and you’ll discover this is one of the world’s busiest pedestrian zones and New York’s most important entertainment hub. Here you can see numerous 3D billboards, creating an unforgettable visual feast.
Advantages of Times Square 3D Billboard
As widely recognized, Times Square 3D billboards achieve their vivid, lifelike 3D effects through advanced 3D LED display technology, typically comprising large LED screens capable of displaying high-definition video content.
So what advantages do such 3D billboards offer brands?
Capturing Attention
With its immense foot traffic, New York’s Times Square has become a fiercely competitive arena for brands vying for attention. Times Square 3D billboards serve as a highly effective tool for grabbing attention.
Their unique advertising style, combined with exceptional 3D display quality, instantly captures the attention of passersby.
Unforgettable Experience
3D billboards deliver lifelike visuals and rich colors, allowing people to intuitively experience a brand’s appeal. Times Square 3D billboards aim not just for fleeting attention but to leave a lasting, profound impression on passersby.
Thus, they transcend mere advertising to become an unforgettable visual experience.
Visibility
Attracting approximately 174 million visitors annually, New York’s Times Square delivers unparalleled exposure and audience reach for advertisers, leaving a lasting impression on millions of passersby.
Simultaneously, advertisements launched on Times Square 3D billboards generate significant online buzz, substantially boosting brand recognition both online and offline.
Standing Out in the Advertising World
Amidst Times Square’s vibrant advertising landscape, Times Square 3D billboards utilize advanced 3D LED display technology.
Compared to traditional 2D flat ads, these billboards boast superior resolution, brightness, and refresh rates, delivering stronger visual impact. Their novelty and appeal enable them to stand out amidst the sea of advertisements.
The 12 Most Captivating Times Square 3D Billboard Cases
Having covered the fundamentals of Times Square 3D billboards, let’s now delve into the 12 most captivating 3D billboard cases in Times Square.
Coca-Cola 3D Billboard
Created by Coca-Cola in 2017, this billboard stands as the world’s first and largest mechanical 3D display.
Measuring 68 feet by 42 feet, it manipulates 1,760 moving LED display columns to generate dynamic, lifelike visuals, elevating advertising to unprecedented heights.
HBO’s House of the Dragon 3D Billboard
Game of Thrones gained acclaim for its high-quality, realistic cinematography. As its prequel, House of the Dragon generated immense anticipation among viewers.
To promote the series, HBO launched a 3D promotional video on Times Square’s 3D billboard before its premiere.
In the ad, a majestic dragon continuously breathes fire at passersby, setting an electrifying atmosphere for this highly anticipated event and further heightening audience anticipation.
Resident Evil 3D Billboard
The Times Square 3D billboard Resident Evil was created by Netflix to promote its hit series Resident Evil.
It featured a bizarre creature breaking free from its glass confinement, crawling out, and lunging menacingly at pedestrians, creating a terrifyingly realistic atmosphere. After its release on YouTube, the video garnered 900,000 views in just four days.
LEGO 3D Billboard
The LEGO 3D billboard was a promotional campaign by the LEGO Group. In the ad, LEGO minifigures came to life, playfully interacting with each other.
Combined with vibrant colors and clever animation, it transported viewers into an imaginative world, bringing a wave of fun to Times Square.
Star Wars 3D Billboard
Times Square 3D billboard displayed a Star Wars promotional ad. This trailer-style piece showcased thrilling scenes from the Star Wars films, not only drawing more audiences to theaters but also heightening anticipation for the upcoming releases.
BMW XM 3D Billboard
Above the EDITION Hotel at the intersection of 47th Street and Seventh Avenue, BMW unveiled an immersive billboard for its high-performance XM series—the first animated car advertisement in Times Square.
Spanning 14,000 square feet, the 3D display vividly depicted a BMW speeding out of a garage, leaving a lasting impression.
Tiger 3D Billboard
The Times Square 3D billboard Tiger stands as one of the most lifelike 3D advertisements in New York.
A screen displays a caged tiger roaring incessantly before revealing the words “Break the Rules.”Simultaneously, the tiger leaps from the screen—its hyper-realistic effects startling passersby.
Spirit Halloween 3D Billboard
Created by Groove Jones, this Spirit Halloween 3D billboard debuted in Times Square. Featuring pumpkin-lantern colors, it depicts a ghost emerging from a shattered screen—perfectly blending horror and humor to capture Halloween’s spooky spirit.
It became an unmissable photo spot during the holiday season.
Balenciaga and Fortnite 3D Billboard
This collaborative 3D billboard by Balenciaga and Fortnite showcases a uniquely styled Fortnite dog named Doggo. Resembling a human figure, it wears Balenciaga’s fashionable apparel.
This fusion of gaming and fashion delivers a humorous and whimsical style experience.
Ray-Ban 3D Billboard
Ray-Ban, the globally renowned sunglasses brand, utilized a corner 3D billboard in New York’s Times Square to launch its new sunglasses collection.
The ad features a sleek pair of sunglasses springing out of its case before popping into the center of the screen. This minimalist yet dazzling advertisement, combined with its unique location, garnered significant attention.
Spider-Man 2 3D Billboard
PlayStation launched a promotional video for Spider-Man 2 on a Times Square 3D billboard, showcasing the battle between Venom and Spider-Man.
Whether you’re a gaming enthusiast or a movie lover, this 3D billboard will make you stop in your tracks, captivated by its unique charm.
Diablo IV 3D Billboard
In New York’s Times Square, the Diablo IV character Leah appeared on a 3D billboard. This stunning display by Blizzard Entertainment not only drew crowds of players for photo ops but also attracted many new gamers to the franchise.
How Much Does a Times Square 3D Billboard Cost?
Pricing for Times Square 3D billboards varies significantly, primarily based on size, location, duration, and frequency. Here are some specific cost references:
- Advertising on high-exposure Times Square 3D billboards typically commands premium rates.
- For instance, a 15-second ad displayed four times daily on the Nasdaq screen costs $32,800, while a 30-second ad shown four times daily on the Reuters screen reaches $68,000.
- Of course, there are also 3D billboards with lower visibility. For instance, advertising on the Beast 3D billboard costs only $470 per hour, while advertising on the 3D billboard in Bryant Park costs just $54 per hour.
This clearly demonstrates significant price variations based on location and billboard type. Beyond the placement cost itself, two additional factors warrant attention:
- Pre-production costs for 3D ad assets typically range from $10,000 to $100,000, with adjustments based on complexity.
- Advertising costs often surge during holidays, potentially reaching up to three times the regular rate. Therefore, careful consideration of these factors is essential before launching a campaign.
Summary
New York Times Square 3D billboards offer advertisers a global promotional stage, providing brands with a novel marketing avenue while delivering audiences a captivating experience where technology and art converge.
You too can place your brand on Times Square 3D billboards to experience the advantages and boundless business opportunities they offer.
