You may have seen videos of Chinese 3D billboards on various online platforms. The visuals are so realistic and astonishing.
Why are Chinese 3D billboards so outstanding? Can other countries invest in and install a Chinese 3D billboard? In this article, we will briefly explain the advantages and working principles of Chinese 3D billboards.
How Chinese 3D billboards work
LED imaging technology
Chinese 3D billboards primarily use LED displays as their display panels. Their basic imaging principle is the same as that of LED displays: light-emitting diodes emit light through conductivity, with each LED chip functioning as a pixel. These pixels are then combined to form an image.
However, compared to ordinary LED screens, Chinese 3D billboards have higher performance requirements for LED light beads and smaller pixel spacing. To achieve more realistic and three-dimensional visuals, the LED screens used for Chinese 3D billboards are top-of-the-line specifications.
Visual Stereoscopic Effect
To enhance the stereoscopic effect of Chinese 3D billboards, technicians typically design them as corner LED screens, making the LED screen more three-dimensional in shape and the displayed images more stereoscopic.
Additionally, technicians may add uniform cylindrical convex lenses to the LED display screen. These lenses slightly alter the light transmitted from the image, resulting in minor differences between the light reaching the left and right eyes of the viewer.
This creates visual differences, enhancing the depth perception of the visuals and increasing the stereoscopic effect when viewing the content.
Content Creation
Before designing and producing the content for Chinese 3D billboards, video content creators often design the movement trajectories of objects or main characters in the video to interact with the real-world environment, based on the installation environment and design of the 3D billboard, thereby enhancing the stereoscopic effect of the visuals.
Color Calibration
After the basic video content is created, creators must perform detailed rendering to make the colors in the video content more closely match those of real-world objects.
After rendering, creators must use software for real-time calibration to observe differences between the displayed image and the real world, making small adjustments to ensure the video content is more realistic and reliable.
Advantages of Chinese 3D billboards
LED production quality
Over the past 20 years, LED display production in China has developed rapidly and has been gradually adopted by various display markets, with LED displays being widely used.
Market demand has driven quality improvements in the LED display production industry. Chinese LED displays feature high product quality, excellent luminous efficiency, and exceptional stability during use. Today, the production quality of Chinese LED displays ranks among the world’s leading standards.
Technological Innovation
LED display manufacturers have gone to great lengths to ensure that Chinese 3D billboards feature cutting-edge resolution, refresh rates, and color accuracy.
To enhance the realism of the visuals, continuous technological innovations are implemented to improve image quality, aiming to provide viewers with a lifelike viewing experience.
Customization Support
The size and shape of Chinese 3D billboards are not fixed, but can be customized according to installation terrain and playback requirements.
This project-specific customization enhances the applicability of 3D billboards and improves subsequent playback effects.
Cost-Effectiveness
China has a vast materials supply chain with high-quality materials at more affordable prices, reducing production material costs for 3D billboards; China also has relatively lower hourly wages for labor, resulting in lower labor costs; Additionally, Chinese LED manufacturers possess extensive production experience and advanced production technology, ensuring high production yield rates for LED screens and minimizing cost wastage.
In summary, Chinese LED manufacturers have maximized cost savings in LED display production while maintaining product quality, thereby maximizing the cost-effectiveness of 3D billboards.
Enhancing advertising promotion
3D billboards have a strong visual impact. When they are erected on bustling streets and display three-dimensional images, passersby cannot help but be drawn in and stop to watch.
In addition to leaving a deep impression on viewers, many people who enjoy sharing their lives on social media platforms will take photos of the 3D billboards, upload them to social media, and further promote the content of the 3D billboards.
Durability and Efficiency
LED manufacturers use high-quality base materials to produce 3D billboards, ensuring their stability during subsequent operation.
From an internal protection perspective, high-quality electronic components are less prone to damage, enhancing the stability of 3D billboard components and reducing failure rates.
From an external protection perspective, high-quality cabinet enclosures offer better protection, preventing rainwater and ultraviolet rays from eroding and damaging 3D billboards.
Global Market Coverage
Chinese 3D billboards are widely popular in major international markets due to their high quality and affordable prices. With the development of global trade over the years, China now has a stable export transportation network with distribution channels spanning the globe, ensuring that products can reach their destinations without issues.
Factors Influencing the Price of Chinese 3D Billboards
Installation Location
3D billboards are typically installed on the surfaces of street-level buildings. The number of times the billboard is exposed and the foot traffic in the installation area are directly related. The more bustling the location, the higher the foot traffic, the more times the billboard is exposed, and the higher the installation costs.
Installing 3D billboards in bustling commercial districts versus remote suburban areas results in significant differences in rental costs, so location-specific costs must be factored in.
Screen Specifications
To achieve more realistic 3D visuals, 3D billboards require high resolution to ensure clear and detailed imagery. As outdoor LED displays, 3D billboards must be sufficiently large to capture the attention of passersby.
3D billboards require high refresh rates, high resolution, and high contrast to produce high-quality visuals for optimal visual impact. These high-specification requirements for LED screens entail significant cost expenditures.
Content Customization
If high-specification LED screens are the foundation of China’s exceptional 3D billboard visuals, then cleverly designed video content is the finishing touch that makes them truly stand out.
Video creators for 3D billboards must tailor content based on the billboard’s promotional subject and LED screen design. Incorporating terrain into 3D video creation can enhance the visual’s three-dimensional effect.
Additionally, post-production requires the creation of special effects, which are relatively expensive to produce. Therefore, the financial cost of content creation is quite high.
Additional Features
Some 3D billboards also incur costs for additional features, such as interactive sensor technology to enhance audience engagement.
Or connecting to a matching audio system to provide viewers with a dual audio-visual experience, making the viewing experience more immersive.
What 3D billboards are there in China?
Yunnan China Dragon 3D Billboard
On the streets of Yunnan, China, a green dragon breaks through the screen glass, flies out of the screen, and roars at the crowd, creating a highly impactful visual.
This 3D billboard has an area of 2,184 square meters and a resolution of up to 8K, offering a realistic and memorable visual experience when viewed with the naked eye.
Hangzhou 3D Wall
At Nike’s 2023 new product launch event in Hangzhou, a Chinese 3D billboard was used to display animations of the AIR MAX series products.
The animation featured mechanical arms continuously transforming the shoes, showcasing each product in the series with a dazzling visual display.
Shanghai Nanjing Road 3D Public Service Billboard
The public service 3D billboard on Shanghai’s Nanjing Road uses 3D animations to display videos promoting concepts related to human health, such as life, water, and nutrition intake, aiming to convey the importance of health and ecological balance.
Chengdu Panda 3D Billboard
On the streets of Chengdu’s Taikoo Li district, a round and cuddly panda crawls around on an LED screen, occasionally poking its head out of the 3D screen. The adorable and playful panda captivates passersby, leaving them in awe.
Beijing Wangfujing 3D Billboard
A traditional-style brown building features a massive corner 3D billboard at its front. In Beijing’s bustling Wangfujing commercial district, traditional architecture meets modern technology, with the classical building’s facade displaying futuristic 3D floating visuals.
Wuhan Giant 3D Orange Cat
On the streets of Wuhan, a 3D billboard features a scene where a hand tears open a canvas, revealing a playful and adorable orange cat on the screen. The cat stretches lazily and accidentally shatters an aquarium, causing the goldfish inside to burst out of the screen in a stunning 3D effect.
Changsha 3D Billboard
A large 3D billboard has been installed at Wuyi Square in Changsha. The billboard occasionally displays commercial advertisements or videos related to seasons, holidays, or events. It has become a striking landmark at Wuyi Square.
Shenzhen 3D Billboard
Shenzhen’s first vertical naked-eye 3D billboard is located in Zhonghang City. With its unique design, it stands out among many 3D billboards. The vertically elongated image enhances the three-dimensional effect of the content, making the video more visually striking and attracting many people to visit and take photos.
Future Development Directions for China’s 3D Billboards
Thinner and Lighter
While China’s current 3D billboards offer visually striking effects, their bulky size can impact the buildings they are installed on.
In the future development of China’s 3D billboards, researchers will strive to design the components of 3D billboards to be lighter and thinner without compromising the performance of LED screens, making China’s 3D billboards more lightweight and slim. After installation, the 3D billboards will blend more harmoniously with the buildings and surrounding environment.
Functional Integration
In addition to existing audio systems and limited interactive designs, future Chinese 3D billboards will integrate more functionalities into the LED screens, enhancing viewers’ viewing experiences and increasing interaction between viewers and advertising content, thereby immersing viewers more deeply in the content.
Cost Reduction
Under current technological conditions, both the production and installation of 3D billboards themselves, as well as the creation of 3D content, are relatively expensive in terms of final costs.
As technology continues to evolve and the supply chain matures, the cost of producing 3D LED displays will gradually decrease, and the cost of creating 3D content will also gradually decrease.
Better Stereoscopic Visual Effects
The stereoscopic visual effects of Chinese 3D billboards are already impressive, but humanity’s pursuit of higher technology knows no bounds.
As technology advances, the visuals of Chinese 3D billboards will become more realistic and rich, reducing the gap between virtual visuals and the real world, thereby enhancing the viewing experience for audiences.
Conclusion
The reason Chinese 3D billboards are so admired and awe-inspiring lies in their high-quality LED displays and creatively designed visual content.
If you have sufficient budget, investing in a 3D billboard is undoubtedly a highly promising decision, as its promotional effectiveness far surpasses that of any other type of billboard.
FAQ
How long does it take to receive a Chinese 3D billboard after purchase?
China’s international logistics and transportation infrastructure is highly developed. Generally, the estimated shipping time for an overseas purchase of a Chinese 3D billboard is 12–30 days. If your budget allows, you can opt for air freight, which typically arrives within 7 days.
Is investing in a Chinese 3D billboard a worthwhile business?
Installing a Chinese 3D billboard requires significant upfront costs, but you can generate profits through subsequent advertising revenue.
Once advertising revenue exceeds costs, all subsequent revenue becomes net profit. In the long term, installing a Chinese 3D billboard is a worthwhile investment.
Are the maintenance costs for a Chinese 3D billboard expensive?
A Chinese 3D billboard is essentially a high-quality LED display screen, and LED display screens are highly stable with extremely low failure rates.
Unless there is an accident causing significant physical damage to the 3D billboard, maintenance costs for a Chinese 3D billboard are virtually negligible under normal circumstances.
Why is the 3D billboard the future of advertising?
In the past, traditional static billboards and ordinary digital billboards have been present in the public eye for a considerable period of time.
For audiences, ordinary visual effects no longer evoke awe or leave a deep impression. However, 3D billboards feature creative, visually striking imagery, and their novel visuals can leave a deeper impression on audiences, enhancing promotional effectiveness.
