What is 3D billboard?
3D billboard is a kind of 3D display created by using LED technology, which subverts the traditional flat display effect and shows in a new posture. Since these 3D displays are mainly used for outdoor advertising displays, they are called 3D billboards or 3D digital billboards.
How does a 3D billboard produce a three-dimensional effect?
I believe that many people are curious about this unique display effect of 3D billboards and would like to know how this three-dimensional effect is produced. In fact, 3D billboards utilize the spatial sensation that occurs when both eyes view an object at a specific angle, and by playing the appropriate 3D material, the image is given a 3D effect.
Component Parts of a 3D Billboard
A 3D billboard must meet all the following conditions in order to display the 3D effect perfectly:
- A high refresh and high resolution LED display.
- 3D material customized to match the angle of the LED display
- Media player and computer
What are the types of 3D billboards?
There are many types of 3D billboards, with prices ranging from low to high:
- Static 3D billboards: These billboards are the least expensive and also have fewer features, they can only display static images but still have a good visual impact.
- Animated 3D billboards: Imported with animated clips, these billboards play dynamic images or videos. These billboards have more functionality than static billboards and cost relatively little, which is why more advertisers choose to use these types of billboards.
- Interactive 3D billboards: These 3D billboards are more complex and are equipped with radar sensors in the vicinity of the 3D billboards, which provide interactive images based on the movements people make.
- AR (Augmented Reality) 3D billboards: This is the most complex and expensive type of 3D billboards, which are very rare on the market today, and the only advantage is that they can bring more realistic and stunning images.
What are the benefits of 3D digital billboards?
Freshness
Before the application of 3D digital billboards, people’s concept of 3D images is still only stuck in 3D movies. When the 3D advertising digital screen is integrated with the building and appears in front of people’s eyes, it brings people a great sense of freshness.
Realistic three-dimensional effect
3D digital billboards have a realistic three-dimensional effect that allows the audience to focus on the screen. And 3D billboards do not need to use other aids (such as 3D glasses), so the audience can easily see the 3D effect, so there is a “naked eye 3D billboards” called. This is also the effect that 2D billboards and static billboards can not achieve.
Increased Conversion Rates
Evidence shows that the longer a customer stays with an item, the higher the probability of a final sale. When we use 3D billboards to display vivid images, it allows brand advertisers to deepen people’s impression of their advertisements and ultimately increase the advertising conversion rate.
Attract more attention
I believe we have swiped the cases related to 3D billboards on quite a few social media. This is one of the unique charms of 3D digital billboards. Its image three-dimensional picture is one of the best ways to raise attention. Not only can it attract customers to take photos and sightseeing offline, it can also attract more visitors on social media.
8 Top 3D Billboard Examples
3D Billboards in Times Square, New York
There are several famous 3D billboards in New York’s Times Square, and one of the most popular is the Coca-Cola 3D billboard. Unlike other billboards, the Coca-Cola billboard not only plays 3D video, but also each LED display module can jump, a more innovative display that has earned the Coca-Cola 3D billboard two Guinness World Records.
3D billboard in Tokyo’s Shinjuku district
One famous 3D billboard in Tokyo’s Shinjuku district is the Tricolor Cat Billboard. It is one of the earliest and largest Shinjuku 3D billboards in Tokyo and has become one of the landmarks of Shinjuku. Its cute and funny image brings a lot of joy to the people in the area, and because it is a landmark, it also attracts a lot of tourists to the area.
3D Billboard in Tokyo’s Shibuya
Along with the Shinjuku district of Tokyo is the Shibuya 3D billboard in Tokyo, which displays the image of a loyal dog, Hachikō. The Shibuya 3D billboard pioneered the multi-screen linkage effect, where we can see the dog (Hachikō) running from one side of the screen to the other, which is also very funny.
Because of Shibuya’s proximity to the Shinjuku district, many tourists head to Shibuya as their next stop to see this funny loyal dog, Hachikō, after viewing the three-colored cats in the Shinjuku district.
3D Billboard in Seoul, South Korea
There is a large 1,600 square meter 3D billboard in Seoul, South Korea that has featured advertisements from several brand names. The most impressive thing about the 3D billboard in Seoul, South Korea is the image of water flowing inside the screen.
From the picture, we can see that the whole screen looks like a huge water tank, the water inside is gushing, and it feels like it will overflow at any time. When we stand outside the screen, we can feel a very strong sense of oppression.
Chengdu Chunxi Road 3D Billboard
Chengdu Chunxi Road 3D billboard is the first 3D billboard that exploded on foreign social media. It is also located in the most crowded area of Chunxi Road. As a result, it gained a lot of attention as soon as it went live. As its influence increased, many people specifically squatted in the neighborhood just to watch the ten seconds or so of giant panda footage.
Chengdu Taikoo Li 3D Billboard
Also near Chunxi Road is the Taikouli 3D billboard, which shows us a giant alien. Compared to the 3D panda on Chunxi Road, the alien brings a sense of mystery that can also bring up huge interest from the viewers.
Wuhan Zhongbei Road 3D Billboard
This is the largest 3D billboard in Wuhan, Hubei Province, located at the intersection of Zhongbei Road and Zhazhi Road in Wuchang District, with a screen area of 1,488 square meters. And the screen resolution and brightness is very high, even in the daytime, you can still see the wonderful lifelike images.
Yunnan Kunming 3D Billboard
This is the largest 8K 3D billboard in Yunnan Province, which is located at the intersection of Beijing Road and Dongfeng Road in Kunming, in the center of Jinger Department Store, with a screen area of 2,184 square meters. With the support of this giant 3D billboard, it drives the foot traffic of the whole Jinger Department Store Center, thus becoming the most famous and charming neighborhood.
