Speaking of the development of rental LED display, it probably dates back to around 2000, so it has been more than 20 years. Due to the relatively low threshold of the rental market, a large number of manufacturers have poured in in recent years.
In order to receive more market orders and increase the shipment of more display screens, there have been vicious competition problems such as low-cost leasing of manufacturers and products that fail to pass the test. The vicious competition among manufacturers has led to a general decline in the orders of manufacturers that focus on the rental market, thus putting the entire LED rental screen rental market in a downturn for a time.
With the impact of the new crown epidemic, the global economy has also suffered an unprecedented impact, the economy has suffered an unprecedented impact, the foreign trade market has shrunk, and the domestic trade market has been in a downturn. Many industries have also been hit by this wave of epidemics, and a large number of companies are on the verge of bankruptcy.
Of course, the LED display industry has not been spared. Each industry is interconnected, and upstream and downstream enterprises are interdependent. If the economy is not good, users will not have a large budget to buy high-priced small-pitch display products, and instead will choose less expensive rental displays. This virtually promotes the increase in orders for the LED rental screen market.
In the past two months, the display rental market has shown a clear signal of recovery, and the rental activities of different types of display screens have become “hot”. However, the fierce competition in the rental market has not subsided. How to go about the rental screen market in the second half of the year has become a new problem in the industry. According to JYLED’s analysis, with the improvement of the global epidemic and the recovery of the economy, the LED rental screen market may develop in the following directions in the second half of the year:
The development of LED rental display
First, the development of small-pitch displays. In the past two years, from the perspective of customers’ requirements for display quality, the more precise the dot pitch of LED rental screens, the more popular, and will inevitably replace 4K display effects in the future, and the corresponding product prices will also be come down.
Second, to develop into more application fields, nowadays rental displays are mainly used in different outdoor places such as stadiums, parks, banks, securities, stages, bars, shopping malls, stations, telecommunications, monitoring, schools, restaurants, etc. The application fields will be more extensive, such as smart factories and smart cities.
Third, the development of ultra-thin and light display screens, LED rental screens generally have a box of several hundred kilograms, and some have a thickness of 10cm. These are obviously not conducive to transportation and installation, and affect market promotion. With the maturity of display technology, LED rental screens will be improved in terms of material, structure, and installation, and will develop thinner, higher-definition displays.
Fourth, to develop towards patent protection, due to the fierce competition in the rental market, in order to grab market orders, expand the scale, and lease at low prices, many companies are reluctant to spend money and energy on research and development, and there have been some plagiarism incidents of display technology. Technology competitive advantage, patent protection will become the future development trend.
Fifth, the development of standardization, because there are hundreds of large and small LED rental screen manufacturers, there is no unified standard for product quality, price, design, and structure, which is relatively chaotic. Some companies blindly sell at low prices, and some companies blindly copy Design makes customers and manufacturers annoyed, and products will develop towards standardization in the future.
The LED rental screen market is in a stage of rapid development. Each rental company has different development scale, product features and product pricing. “Products, good service to every customer.