Small-pitch LED display have been available for many years. As the most potential competitor in large-screen displays, small-pitch LEDs have replaced some of the DLP and LCD markets, and more and more are widely used in various industries. middle. With the development of science and technology, the small pitch of commercial applications has been promoted step by step from P2.5 to P1.0 to P0.7, and companies have launched small pitch products with the smallest known performance at P0.4mm.
SMD and COB must be a topic that cannot be avoided when it comes to the technology update of small pitch. As we all know, in the small-pitch LED display industry, the SMD label market is relatively mature, and the COB small-pitch can only be said to be a rising star for various reasons. With 0.7mm pitch, it can display 2K resolution images on a 61-inch area.
Such a display effect is already close to the limit for SMD packaging technology. From another point of view, the small pitch of SMD smaller than P1.0 has no market promotion value. There are obvious problems in both price and technology.
Unlike SMD, the small pitch of COB technology can make the dot pitch smaller. It is understood that COB small-pitch LED diplay products can easily achieve P0.9 or less, or even P0.4mm. What does a smaller pitch mean? It means higher pixels and a better visual experience.
The birth of COB small-pitch display technology is to solve the problem of low reliability and ultra-high definition of SMD small-pitch display. From the early “in-line” to the “surface mount” that dominates the market, to today’s COB, the development of technology is changing with each passing day. Small-pitch LEDs have been constantly breaking through, that is, the breakthrough of the lower limit of dot pitch.
It can be seen that with the rapid development of the LED industry, the competition among enterprises in the industry has become increasingly fierce, the industry has been reshuffled day by day, and new products and new technologies have emerged one after another. With the continuous innovation of global display technology, different companies have launched new types of small pitch and other forms of LED products in the market.
Some are called ultra-fine pitch, MINI LED, or micro led, but no matter what. Law, we can see that the above new products are all based on COB technology, because only the packaging based on COB technology can achieve ultra-small pitch or smaller pitch.
In addition, in the face of the general environment and poor economy, if a company fails to further strengthen its strength in product development, technological innovation, customer service, etc., it will face the risk of intensified market competition and a decline in profitability in the future.
It is not difficult to see that most of the companies that have deployed 0.7-fine-pitch LED displays are headquartered in Shenzhen. These companies release 0.7-fine-pitch products, on the one hand, to advance the layout, on the other hand, to enter the ultra-high-definition market. As we all know, China is a major manufacturing country and the main production location of global LED displays, while Shenzhen is a concentrated area of the LED industry chain.
A series of tangible or intangible advantages such as superior geographical location, complete industrial chain, strong demand, a large number of scientific research talents, government policy support, etc. have promoted Shenzhen to become an incubation place for LED displays. It can be said that the LED industry still depends on Shenzhen.
From different directions and perspectives, P0.7 will be more popular than P0.9. Although P0.9 has certain advantages in price, there are generally not too many advertisers who buy such a small pitch. Compared with the price, it pays more attention to its display effect. And the excellent display effect of P0.7 naturally captured the hearts of many people with ease.
In addition, in March this year, the Ministry of Industry and Information Technology, the State Administration of Radio, Film and Television, and the Central Broadcasting Corporation jointly issued the “Ultra HD Video Industry Development Action Plan (2019-2022)” to promote the development of the UHD industry from top to bottom. With all links in the 4K and 8K display industry chain, the clarion call has been sounded.
The heat of LED small spacing continues to ferment, and small spacing has become the main driving force for the growth of the LED display industry. The launch of 0.7 small spacing is also a high-definition plan for the industry. With the help of the implementation of the industry, there will be more opportunities for development in the industry.